Marketing Manager

About Bergkamp Inc: At Bergkamp, we are a team proudly dedicated to the bigger purpose of making lives better by making roads better. We are people devoted to our craft with an all-in, respected team that has each other’s backs. We are relentless in our pursuit of excellence, innovation, and asking the bigger questions. We’re servant leaders, industry leaders, and good people that operate with Kansas values. What do we do? We manufacture some of the coolest heavy equipment that is used to make and keep asphalt roads in better shape—and when our customers succeed, communities across the world thrive with better infrastructure. We think it’s some of the most exciting stuff happening in infrastructure today.

The Way We Do Things: We believe that a team of people who are humble, hungry and smart will deliver superior performance over the sum total of talented individuals; therefore, we are committed to achieving our mission through teamwork while honoring our core values.

1. A hungry team player shows active participation and engagement in department and companywide initiatives. Demonstrates a hunger for achieving results, learning, setting an example, and adding to the success of the team.
2. A humble team player is willing to collaborate, acknowledge the team’s individual strengths, and put the needs of the organization before themselves. Will do what it takes to help everyone succeed.
3. A smart team player has a common sense understanding about people. Demonstrates good judgement and intuition of group dynamics. Understands the impact of their words and actions and use that understanding for the benefit of the team.

About the Marketing Manager Role: The Marketing Manager will play a pivotal role in driving the growth and profitability of our manufacturing products through development, coordinating, managing and executing strategic marketing policies, programs, and campaigns. The Marketing Manager will also supervise and provide leadership to the marketing team to ensure the successful execution of these initiatives.

Key Responsibilities of the Marketing Manager:

1. Marketing Strategy Development:
   1. Craft and execute comprehensive marketing policies and programs aligned with the organization’s vision, mission, and strategic objectives.
   2. Analyze and research market trends, customer behavior, and competitors’ strategies to identify opportunities and challenges.
2. Team Leadership and Collaboration:
   1. Build and nurture partnerships with all departments through effective communication, collaboration, and trust-building.
   2. Lead and manage cross-functional teams, fostering a culture of innovation and accountability.
3. Customer Focus:
   1. Develop customer-centric marketing initiatives to enhance engagement, satisfaction, and loyalty.
   2. Develop internal customer marketing to align with employer of choice campaign.
   3. Utilize empathy and active listening to address customer needs effectively.
4. Campaign Execution:
   1. Design, manage, and monitor marketing campaigns across digital and traditional channels.
   2. Ensure campaigns are delivered on time, within budget, and achieve measurable results.
5. Performance Measurement:
   1. Set clear goals and KPIs, regularly reviewing outcomes to drive continuous improvement.
   2. Report on marketing performance, using insights to inform future strategies.
   3. Hold self and team accountable to delivering goals and KPI’s.
6. Budget Management:
   1. Oversee financial planning, including budgeting, forecasting, and optimizing marketing expenditures.
7. Facilitating Change:
   1. Drive change initiatives that enhance organizational adaptability and customer responsiveness.
8. Technical Expertise:
   1. Utilize advanced knowledge in brand management, product positioning, financial planning, and communication systems to deliver high-quality outcomes.
   2. Stay informed about industry trends and technological advancements to maintain relevance and innovation.

Required Qualifications:

1. Bachelor’s degree in Business, Marketing or related field required, plus a minimum of five years Marketing Management or other related experience generally required.
2. Experience in developing and implementing Lead Generating Inbound Marketing programs with B2B target audience experience with proven track record of directing internal or external resources in developing effective creative communication content (5-7 years).
3. Excellent written and verbal communication skills, with the ability to clearly communicate detailed information to customers, coworkers and management.
4. Ability to manage time effectively and prioritize tasks to meet deadlines with strong attention to detail and organizational skills.
5. Ability to operate computer and computer software, to include HTML/CSS, Adobe Creative Suite and Microsoft Office products.
6. Ability to maintain confidentiality.
7. Ability to travel domestically and internationally on an as needed basis up to 40%.

Physical Demands and Work Environment: This role requires regular verbal and written communication, as well as physical activity, including standing, bending, kneeling, climbing stairs, and walking. Occasionally, the employee may lift up to 50 pounds and must possess various vision abilities like close and peripheral vision. The work environment primarily consists of indoor settings with proper lighting, ventilation, and temperature control, though occasional exposure to outdoor elements and high noise levels may occur.